Cannabis staff training for confident, compliant wellness sales

I’m Sarah, a holistic cannabis educator and legacy budtender from Toronto’s Project Claudia era. I come from the days before legalization, with deep roots in cannabis culture and a passion for plant-centered, trauma-aware education.

Now, I focus on empowering budtenders and cannabis staff to feel confident selling wellness products in a way that’s honest, effective, and fully compliant with OCS rules and standards.

I help your team:

• Use clear, effective sales language that moves more product in your wellness category

• Educate customers on accessible ways to use minor cannabinoids (like CBG, CBN, CBC, THCV and more)

• Re-introduce products you already carry in fresh, creative ways so they end up in more customers’ hands

• Have real, nuanced conversations that respect both compliance and customer care

Community is at the heart of everything I do. This work isn’t just about boosting sales—it’s about community care and harm reduction. When your staff can speak about cannabis with clarity, honesty, and respect, customers feel safer, more heard, and more supported. That’s how you build real trust—and with that trust comes a strong base of repeat customers who come back because of the relationship and respect you’ve built together.

Through my PDF guides and 1:1 or group consultations, my goal is simple: to support your team, uplift your customers, and turn your wellness section into a meaningful community resource—not just a shelf.

Ready to support your staff and your community?

Book a free consultation to talk about training for your dispensary.